Busy orders do not always mean a profitable sublimation business. This video gives you a repeatable way to price shirts, mugs, tumblers, panels, and other custom products by counting the real cost of making and delivering each item—not just the blank.
What You’ll Learn
- Which costs belong in a true per-item cost
- How margin differs from markup
- How to choose a target margin for custom work
- How to test bulk pricing without giving away profit
- Why competitor prices should not replace your own cost calculation
Quick Video Summary
The pricing process starts with a complete cost per item. Include the blank, sublimation ink, transfer paper, labor, packaging, electricity or other overhead, and reasonable equipment wear. Once that total is known, choose a target margin that reflects the product, customization, risk, and order size. To calculate a selling price from a target profit margin, divide total cost by one minus the margin expressed as a decimal: Selling Price = Total Cost ÷ (1 − Target Margin). For example, a $10 total cost with a 30% target margin gives a selling price of about $14.29. Multiplying cost by one plus a percentage calculates markup, not profit margin. Bulk orders should still be recalculated rather than discounted automatically because design size, labor, packaging, and production efficiency can change the true per-item cost. Recheck pricing whenever supplier costs, production time, packaging, or shipping assumptions change.
Read the Complete Guide
Want the detailed written resource, examples, and troubleshooting context? Read the complete guide for this video.